Automated client acquisition — paid ads, funnels, and nurture sequences — installed and managed so you stop being the engine of your own business.
"organic reach isn't free. it's just expensive in a currency most people forget to count — their time."
You built a real business. You have real skills. The problem was never you — it was the absence of a system that works without you in it. We build that system. Positioning, paid ads, funnels, email nurture, automation — every layer connected and running 24/7, so the right clients find you before you even wake up.
The right entry point depends on where your business is today. Be honest with yourself — both paths lead to the same outcome, just from different starting positions.
You've already proven the offer. Clients are paying. But you're still the bottleneck — manually attracting, chasing, and closing. We install the full P.R.I.N.S acquisition system and manage it month after month, so your pipeline fills while you sleep.
You've had paying clients but income is still unpredictable. You're stuck in the referral loop and ready to own your acquisition — not outsource it. Over 4 months, Emma and Moritz walk you through building and launching the full system, step by step.
Six connected pillars, built for your business and managed by us every month. Not just ads — the entire acquisition machine from first impression to booked call, running without your daily input.
System goes live in 14 days. Maximum 8 DFY clients at any time — we don't take on more than we can do properly. Two spots currently open.
We sharpen your offer, message, and market angle until your ideal client reads it and thinks "this is exactly for me." The right positioning makes everything downstream convert harder.
Three simultaneous Meta ad layers — cold acquisition, warm authority, omnipresent retargeting. AI-assisted creative production means more angles tested, winners scaled faster, cost per lead dropping every month.
High-converting funnel pages and lead qualification that warm every prospect before they reach you. By the time she books, she's already sold. The call becomes a conversation, not a pitch.
Automated email sequences, re-engagement campaigns, and follow-up flows. Every lead is followed up with, warmed over time, and brought back when they're ready. Nothing slips through.
CRM, Calendly, Zapier, AI booking flows, post-call follow-up, onboarding triggers — every component connected and automated. Your business runs as a machine. Nothing requires your manual input.
We run the whole machine — campaigns, creatives, funnel optimization, strategy calls, performance reporting. You review the numbers. We make the moves. You stay in your zone of genius.
No revenue share. No lock-in after 6 months. If the system doesn't produce leads, the variable cost doesn't exist. Simple and completely aligned with your results.
Define your perfect-fit niche, build your Paid to Attract™ Method, write your irresistible offer. Activate the Shake the Tree™ sprint — generate your first €3k–€5k from your existing network before spending a cent on ads. By end of month 1 the programme has already paid for itself.
Launch your lead capture funnel, deploy your lead magnet, run your One Simple Ad — one Facebook and Instagram ad driving daily traffic into your funnel. Install your email nurture sequence. By end of month 2 your complete automated system is live. Not in progress. Live.
Optimise ads, sharpen your discovery call, build your client retention system, scale past your ceiling. Every two weeks we review numbers together and install the next lever. €10k months become €20k months while your working hours go down, not up.
Two 45-minute calls per month plus 2–3 hours of implementation per week. No ramp up. No easing in. From the moment you join it's execution time. By day 60 — not month 4, not eventually — your complete automated system is live and attracting daily leads.
1-on-1 strategy calls, WhatsApp access between sessions, the full Paid to Attract™ Vault, Shake the Tree sprint, full funnel build support, and a private community — all for a business that finally runs without you.
Every one of these businesses had a real skill, a real offer, and an acquisition problem. Here's what happened when the system went in.
Stuck at $1,500/month with no system behind her. We overhauled her offer, locked in her messaging, and installed her client attraction system. Within 8 weeks she hit her first $18k month and booked 10 premium clients. 14× ROAS throughout.
Going in circles at $3k/month. We repackaged her expertise, launched her Meta ad engine, and built her funnel. She hit an $18k month within 7 weeks and booked 4 premium 1-on-1 clients alongside 18 low-ticket sales in a single week.
Plateaued at $4k/month and exhausted from manual outreach. Within 4 weeks of installing the system she hit her first $14k month — and the calls were coming to her, not the other way around.
£942 invested in ads. 14 booked calls. 5 deals closed. £15k in revenue. That's a 15.9× return on ad spend from one campaign — and the system keeps running every month without rebuilding from scratch.
Emma quit architecture at TU Delft at 22. Built a design studio, watched it grow fast, and nearly suffocated inside it — working 16-hour days for a business that was supposed to give her freedom. Then she discovered paid ads and automation. Revenue quadrupled in 9 months. 122 leads in 28 days at €3.84 per lead. 671 followers in a month at €0.50 each. The system didn't just change her business — it changed how the business related to her life.
Moritz spent 10 years in international 5-star hospitality before his first two businesses failed. That forced him to master the fundamentals: paid ads, funnels, email systems, conversion psychology, tracking. The discipline paid off — his third business scaled an eCommerce brand to €1.8M in 18 months.
We built House of Prins to install that system for other service businesses. Not to consult on it. Not to teach it in theory. To build and run it — so you get the outcome without the learning curve.
Working with House of Prins was a true game changer, both creatively and professionally. Emma combines deep professionalism with genuine care, helping you not only shape your offer and marketing, but understand who you are as a creative business owner and what you truly want. Her structured, supportive process brings clarity, focus, and accountability that turns scattered ideas into tangible direction. The result is real self-knowledge, real momentum, and a business that finally feels aligned.
Book a free 45-minute strategy call. We'll figure out the right path — DFY or coaching — map your fastest route to consistent revenue, and show you exactly what the system produces for a business like yours.
Book Your Free Strategy Call →Maximum 8 DFY clients · Coaching cohorts strictly limited · 2 spots currently open