Welcome to
THE HOUSE OF PRINS
“The creative agency for businesses that want the power of being built like a brand”
We design, construct, and maintain your entire digital presence—from strategy to structure, from visuals to voice—so your business doesn’t grow fragmented, but intentional. Built by creatives who understand both aesthetics and growth, the House brings branding, marketing, content, websites, and campaigns under one roof.
One structure. One direction. One point of contact.
Think of us as the architects of your brand environment—laying foundations, designing systems, and building spaces your audience wants to enter, stay in, and believe in. If you’re ready to stop patchworking your presence and start building something that lasts welcome home.
OUR SERVICES
Choose the Spaces that Your House Needs
House of Prins offers modular services designed to build, furnish, and scale your brand as one coherent structure.
From foundational strategy to execution and growth, every service functions as part of a larger system—not a standalone fix.
Whether we’re laying the foundations, designing the interiors, or expanding the house for scale, our work is built with clarity, consistency, and long-term growth in mind.
You can enter at any stage—but everything connects under one roof.
The Foundations
Branding is the foundation of the House.
This is where your business is defined, positioned, and given direction—so everything built on top of it feels aligned instead of accidental. We translate vision into structure, values into clarity, and ideas into a brand that can actually carry weight.
CONTACT
BOOK A FREE DISCOVERY CAL
Every strong structure starts with a conversation.
The discovery call is a space to explore where you are, what you’re building, and whether the House is the right place to support your next phase of growth. No pressure, no pitches—just clarity, direction, and an honest assessment of what your brand actually needs to move forward.
MEET THE TEAM
Emma Winkler Prins
Branding Strategy | Marketing Strategy | Creative Strategy
Emma Winkler Prins is the founder of House of Prins. She studied architecture at TU Delft and worked professionally as an architect, where she learned to think in structure, systems, and long‑term integrity. That architectural mindset still defines her approach today: brands, like buildings, only scale when their foundations are sound. After architecture, Emma moved into the creative field, founding a painting studio and later a design studio focused on 3D printing. The studio grew rapidly within a year — not because the designs were extraordinary, but because the marketing was intentional. That realization marked a turning point. Over the past five years, Emma has devoted herself daily on branding strategy, content systems, social media, digital marketing, and web design. Her work is defined by clarity, visual restraint, and a strong preference for monochromatic systems that hold their shape as brands grow. Emma’s expertise sits at the intersection of creative intuition and strategic discipline. She focuses on building brand systems that attract rather than persuade, creating recognition, trust, and demand without forcing attention. House of Prins was founded to bring these disciplines together. Strengthened by a growing team, the House exists to help creative businesses build like a brand — with structure, consistency, and integrity.
Moritz Lauterbach
Meta Ads • Funnel Builds • Conversion Copy • Email Systems •
Tracking & Optimization • Offer & Growth Strategy
Moritz is an expert operator and strategist with a rare foundation in people-first systems. Before ads, funnels, or online business, he spent over 10 years in international 5-star hospitality, working his way up to hotel manager—leading teams, solving problems under pressure, and delivering exceptional experiences in high-stakes environments. After leaving hospitality, his first two businesses failed, forcing him to stop guessing and master the fundamentals: paid ads, funnels, email systems, offers, conversion psychology, tracking, and optimization. That discipline paid off with his third business, where he scaled an eCommerce brand to €1.8M in 18 months—not through luck, but structure. Today, Moritz applies the same proven systems to build high-converting client acquisition machines for service-based businesses. His edge lies in the combination of real-world leadership, validated entrepreneurial success, and deep technical expertise—building systems that are strategic, data-driven, and built to perform under real pressure.
Charlotte Dick
Graphic Design - Visual Communication.
Black and white is color enough — Charlotte comes from an art history background, where she focused on the black paintings of abstract expressionism in her bachelor thesis. This appreciation for an achromatic aesthetic continues in her current studies of visual communication at Bauhaus University Weimar. Alongside her studies, she has worked with different companies shooting and producing content and is active on her own social media.
What Our Clients Say
"Working with House of Prins was a true game changer, both creatively and professionally. Emma combines deep professionalism with genuine care, helping you not only shape your offer and marketing, but understand who you are as a creative business owner and what you truly want. Her structured, supportive process brings clarity, focus, and accountability that turns scattered ideas into tangible direction. The result is real self-knowledge, real momentum, and a business that finally feels aligned."
Carolina Perez Moreno - Artistic Director | Designer